Customer Relationship Management

Making Customer Relationship Management a strategic lever to enhance performance

A new way of looking at customers; an evolution in marketing, commercial and support practices; a profound change in organizations: customer orientation aspects of a business can take on several facets. The heart of this customer orientation beats in tandem with changes in communications and information technologies.

An acknowledged specialist in the optimization of customer relations, VCS activates three performance levers:

  • Steering the customer relationship toward profitability.
  • Increase customer satisfaction via top-level quality.
  • Reinforce growth by securing the loyalty of existing customers and winning new customers.

Our offering 

From consultancy to implementation to the optimization of your business Information System, our range of services consists in the following:

  • Sales cycle management: Automate a part of the sales activity to concentrate sales forces on their added value
  • Marketing campaigns management: Focus on the customer added value to prepare the right proposal at the right time.
  • Customer Service Management: Keep our promises in terms of commitments, organise activity traceability to marry quality and profitability.
  • Contact centers management: Organiser and steer the processing of contact flows by combining efficiency and profitability.
  • Customer reference base management: Guarantee customer uniqueness over all Information Systems to offer a complete 360° vision of customers.
  • SIEBEL Center: VCS has a SIEBEL skills center with specialist consultants and a specialised services to support customers from the initial assessment to the final implementation of their CRM tool, based on the SIEBEL solution.

Our approach

Building a solid CRM foundation is no easy task. Organizations must not only identify the best CRM technologies for their business, but must also employ effective change management strategies to align their people and processes with customer relationship goals.

VCS’s CRM practice possesses experience implementing CRM solutions in a variety of industries around the world. We can help your company on a broad range of CRM priorities, from sales management to marketing automation to customer support and service.

We work with a wide range of CRM products, including Oracle Siebel CRM, Microsoft CRM, and SugarCRM. Our services run across the system development lifecycle from development, implementation and maintenance to testing, upgrades and managed services.

Sales Management
Improve customer interactions and boost revenues with sales management tools for compensation, territory management, partner management and sales performance management.
Marketing Automation
Make sure the right messages are delivered to the right customers through the right channels. Leverage our solutions for campaign management, list management and lead generation.
Customer Support & Services
Improve your customer experience by using our case management, field service management and self-service management solutions.
Enterprise Data Management
Enhance customer relationships with a single, accurate and trustworthy version of your data.
Automate business processes and increase productivity using proven BPM workflow management tools and integration software packages and our cross-industry expertise.

Our assets 
CRM is an essential tool in all sectors of activity, but the exact content will vary according to market contexts and the nature of the business in question:

  • VCS has a specialist consultancy unit organised by sector of activity, providing the expertise required for successful CRM projects.
  • Full range of services from consulting to solution integration.
  • The skills and experience required to work on major projects.
  • Partnerships with the major software houses: Oracle Siebel, Microsoft, Sugar.


Microsoft:  MS Dynamics

Microsoft Dynamics is a suite of business solutions that can be tailored to your market, designed for your business size, and dedicated to growing your business through happy customers. Microsoft Dynamics offers a full range of software focused on delivering business insights that matter to both your organisation and your customers. From customer relationship management (CRM) software to enterprise resource planning (ERP), from supply chain management to business intelligence and reporting. Read more.

Oracle: Siebel CRM

Oracle Siebel CRM is the world’s most complete customer relationship management (CRM) solution. Oracle’s Siebel CRM helps organisations differentiate their businesses to achieve maximum top-and bottom-line growth. Siebel CRM can be tailored to the specific needs of industries and to help management in various internal functions such as: sales, marketing, customer management, contact center allowing a consistent streamlined organisation-wide process that increases deficiency and output. Read more.

Sugar: SugarCRM

SugarCRM enables businesses to create extraordinary customer relationships with the most innovative and affordable CRM solution in the market. Sugar is deployed by over 1.5 M individuals in 120 countries and 26 languages.

Sugar is positioned to fully unleash the promise of CRM with an innovative CRM system designed for every individual who engages with customers: sellers, marketers, customer support agents, receptionists, and executives. Sugar fuses the straightforward simplicity, mobility, and social aspects of a consumer app with the business process optimization of conventional CRM. Read more.